It seems as though the icons of fragrances are catching up with the fashion ad campaigns in the replacement of faces for new and old promotional advertisements. Keira Knightley has been duped by Coco Mademoiselle fragrance for the 18 year old Emma Watson. The Mail on Sunday said "Once it became clear she is growing into a beautiful young woman and wears the Chanel brand so elegantly, they had to sign her up". Rumour has it that Chanel had anticipated that Watson was the right girl for the job by dressing her in Chanel for red carpet events and seeing how it pulled off. I have to say that I am rather envious right now but Watson is a fabulous Chanel choice as she is dressed by the fashion house almost all the time and can most definitely pull off the couture, which I suppose is vital not just in fashion but in fragrance-endorsement. I mean, that is what the 6 million dollars is being spent on right? 
